Our Main Street Program

As a Main Street America™ Accredited program, the Downtown North Wilkesboro Partnership is a recognized leading program among the national network of more than 1,200 neighborhoods and communities who share both a commitment to creating high-quality places and to building stronger communities through preservation-based economic development. All Main Street America™ Accredited programs meet a set of National Accreditation Standards of Performance as outlined by the National Main Street Center.

Downtown North Wilkesboro Partnership, Inc. is a non-profit nationally accredited Main Street community and organization dedicated to promoting the historic preservation, protection, culture, and use of North Wilkesboro's traditional downtown district. It receives funds through grants and donations, and fund raising projects like our annual Light holiday event and Stills and Grills Moonshine Festival. It employs a part-time director and is governed by a board of volunteers. Some of these board members are not residents of North Wilkesboro, but are county residents that understand the importance of an attractive and thriving downtown area to the overall economic health of the county. They know that such a downtown aids in the recruitment of businesses and industries, vacationers, retirees, and others seeking to relocate.

Since our becoming a N.C. Main Street Community in 2000, our primary goal has been to revitalize the downtown area of North Wilkesboro. We will accomplish this by making Downtown North Wilkesboro a vibrant and attractive center of activity for the citizens of Wilkes County, as well as helping the area to become a tool for economic development to attract tourism to the downtown area.

We follow the four points of the Main Street approach, that used together, build a sustainable and complete community revitalization effort.

  • Organization brings the community together. Building consensus and cooperation among multiple district stakeholders is readily addressed by the local program’s volunteers and by the Main Street board and committee structure representing both downtown and stakeholder interests.
  • Promotion sells both the image and promise of the Main Street district to shoppers, investors, new businesses, and visitors. With an effective promotion strategy, the Main Street district’s positive image is promoted through retail promotions, special events, and marketing campaigns implemented by the local program.
  • Design addresses the district’s physical environment. Capitalizing on the district’s best assets, such as historic buildings and traditional layout, is one part of Main Street design work. Other design-related activities, such as merchandising, wayfinding, sidewalks, and landscaping, help convey a visual message about what Main Street has to offer.
  • Economic restructuring improves the commercial district economy. By helping existing businesses expand and recruiting new business that respond to today’s market, Main Street programs help convert unused space into productive properties and cultivate local and regional entrepreneurship.
Partnership Logo
  1. Crystal Keener

    Marketing & Downtown Director

Main Street America Logo

Downtown Partnership Board

  • Valery Guevara
  • Heather Dean
  • Felisha Daemer
  • Garrett Griffin
  • Debbie Pearson
  • Elizabeth Lee
  • Kylee Booth
  • Christy Holt
  • Ex Officio Member, Mayor Robert Johnson

Vision Statement:

Where stockcar racing and moonshine were born, North Wilkesboro resides at the confluence of the Reddies and Yadkin Rivers, where downtown is the center of commerce and night life, serving to connect and cultivate innovators with the largest collection of thriving locally owned businesses. Downtown is where the arts come together as a haven for entrepreneurs, entertainers, skilled craftsmen, and artisans from potters to distillers.