Sierra Watson

The Key Note

Bringing you the good news during hard times.

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Aug 10

Keepin’ Wilkes Fresh!

Posted on August 10, 2020 at 11:54 AM by Crystal Keener

Now this is the story all about how Wilkes Fresh mobile market is travelin’ around town. And I'd like to take a minute just sit right there, I'll tell you how I became the Food Access Coordinator of a county called Wilkes-air (I tried). 

Clearly I am no Fresh Prince of Bel-Air. But I will tell you what I am, the Food Access Coordinator for The Health Foundation’s Wilkes Fresh mobile market (not as catchy, I know!). So let me give you the freshy-fresh rundown. 

Wilkes Fresh is a traveling mobile produce market bringing Wilkes delicious fruits and veggies across the county. It is a project of the Healthy Wilkes Action Team under The Health Foundation and in collaboration with Wilkes Health Department, Wilkes Community Partnership for Children, Town of Wilkesboro, Wilkes Cooperative Extension Service, and the Wilkes Family YMCA. 

So now let me hit you with some fresh facts (say that three times fast). Wilkes County has a 19% poverty rate with 13.8% being food insecure. 22.6% of children in Wilkes County live in homes that are food insecure. Wilkes County has two distinct food deserts (say whaaaaaat?). Food deserts are areas that have limited access to affordable and nutritious food (I’ll save you the Google). One is located in the western part of the county with the other being in one of the town centers – North Wilkesboro (betcha’ didn’t know that). 

Produce is sourced from local farmers and sold in six rotating locations on Wednesdays, Thursdays, and Fridays. Wilkes Fresh was built to eliminate transportation and expense barriers that keep residents from sourcing fresh fruits and veggies. Wilkes Fresh accepts cash, debit/credit, EBT/SNAP benefits, and “Market Bucks” (vouchers from The Health Foundation provided by the Wilkesboro Health Department). “Market Bucks” can be redeemed at our mobile market, or at North Wilkesboro’s farmers market on Tuesdays and Saturdays. 

Let’s just say I’ve clearly got my work cut out for me (also that I should not quit my day job to pursue a rapping career). So what can you do? Support and follow the Wilkes Fresh Facebook page so you can stay up-to-date on where we will be next! You can’t miss our colorful souped-up ride. 

So this isn’t goodbye, it’s ta ta for now! Don’t be down, I’ll still be around (see what I did there)!