Sierra Watson

The Key Note

Bringing you the good news during hard times.

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Jul 06

Our Local Business Spotlight - A Baby Celebration

Posted on July 6, 2020 at 2:47 PM by Crystal Keener

What does a local retailer, a cyber security firm, and a  sporting goods shop all have in common? They are all small businesses who are persevering in the face of the pandemic. Their stories are inspiring examples of how small businesses are using creativity, connection, and community to navigate their survival in the face of adversity. 

COVID-19 has impacted small businesses in North Wilkesboro in many ways. As the country slowly starts to reopen, we want to highlight small businesses in North Wilkesboro, and how they’ve coped with the unprecedented changes COVID-19 has brought. How have they modified their businesses since the pandemic began? Have they had to come up with creative ways to serve their clientele? 

This week we are highlighting A Baby Celebration, a local children’s boutique  located on 819 Main Street

A Baby Celebration was established in 2009 by Jo Ann Church and her sister Carolyn Wilkes. What began as a small business to make and sell baby gift baskets, soon developed into the largest children’s boutique in the area. 

As residents and business owners in North Wilkesboro, Otis and Jo Ann Church say they chose their Main Street  location because they “believe in and support the Downtown Historical District and its businesses and activities. We want to see North Wilkesboro grow and develop into a prosperous area and we wanted to be a part of that development.  We saw a need for our children’s boutique and wanted A Baby Celebration to be a part of growing North Wilkesboro. "  

When asked what makes their store unique, Otis and Jo Ann stated, “We specialize in the best selection of fine children‘s clothing from newborn to teens for girls and newborn to size 7 for boys. Our clothing lines include a combination of casual to fancy pieces for special occasions.  We have a great selection of accessories (including shoes) and unique gift items for birthdays (including toys) and baby showers.” 


As recipients of Wilkes County’s Small Business Recovery Grant Program, Otis and Jo Ann have used their funding “to endure the financial setbacks of the COVID-19 shut down. We appreciate the assistance from the grant program,  North Wilkesboro, and surrounding areas residents that have supported our business and have shopped locally. Thanks to the customers and assistance from the Recovery Program, most downtown businesses are slowly recovering after the long shut down.

Summer sales at A Baby Celebration are in full swing! All summer clothing is now 20% off, so you can begin to shop for all your upcoming summer activities as the world begins to reopen! For more information on what’s new at A Baby Celebration, visit and follow their Facebook page or grab a copy of our local magazine, Yadkin Valley Magazine! 

During these uncertain times, it’s crucial that we all support each other however we can. Be a good neighbor, share your resources, and assist your local businesses where you can.

To our local businesses, we appreciate you!  Stay tuned for more local business spotlights and remember to check out A Baby Celebration off 819 Main Street!